Today’s guest is a rising star in the new media, in part because she’s an entrepreneur who’s not afraid to get involved. And while I have not met her in person, I wanted to get her insight on the new media and her part in it.
I first heard of The Brenner Brief around the time my friend Jackie Wellfonder became one of her contributors, a point just after Sara Marie greatly expanded and relaunched her website as a new entry into the media wars. Given her goal is “working to render the mainstream media useless,” I believe she’s well on her way to doing just that.
monoblogue: I wanted to introduce my readers to you as an example of how to grow a conservative media outlet, as I learned of you through a good friend of mine who happens to be a Brenner Brief contributor, Jackie Wellfonder. So let me ask you first: what inspired you to create The Brenner Brief? Was it based on any particular model, or did you come up with a new idea all your own?
Brenner: I come from an entrepreneurial background, so I’m always creating new things – especially when they deal with my passion for politics. TheBrennerBrief.com (TBB) is a right-of-center, conservative news and opinion platform. However, we do it in a way that it can be attractive for moderates to read, as well. In my opinion, unless we expand the conservative base – not by thumping people over the head, but by slowly convincing them that the conservative principles are best for this nation – we will not win future elections. TBB is meant to be a place where conservatives and right-leaning moderates can get their news, read opinion and hopefully come to believe what we do.
monoblogue: Another thing I’ve noticed is that you are both creating your own intertwined entities (PolitiGal Network, The Brenner Brief, etc.) and running them across multiple platforms (the website, radio show, membership drives, in-person events, and so forth.) Obviously you want all of them to succeed, but which venue do you think has the highest ceiling?
Brenner: TBB is accessible to everyone, so that one will always have more followers and readers, I believe. We had 800,000 web site hits in January and thousands of people listen to the radio show each week. However, PolitiGal Network (PGN) has nearly 20,000 members, and there we are geared toward working with women on messaging, education, support, campaign assistance, and networking. They are two very different entities.
monoblogue: On the idea of contributors: I have written for a number of sites as one over my time on the internet – some have succeeded and grown (PJ Media, for one) while many others have withered and died due to lack of interest from either (or both) organizers and/or contributors. How will you motivate contributors to keep on going?
Brenner: We do our best to work as a team, and really make sure that all of the contributors are a part of something exciting. We share site stats with contributors, we highlight different contributors on the radio show, and we are always coming up with new ideas as a group and discussing those options together. For example, several of us will be attending CPAC this year with media passes to cover the events and speakers. For some of the contributors, this is their first time having such an opportunity, and they’ll be doing it with TBB. It’s really just about implementing basic team motivation concepts.
monoblogue: And because most contributors have other interests, will the day come when you branch out into professional writers doing the bulk of the work with a few others added in?
Brenner: We launched TBB with its current format on Nov. 26, 2012. After another month or two, we will begin branching out to gain revenue sources. However, right now, we’re just focusing on content, the contributors, and getting our system perfected.
monoblogue: I’d also like to know your thoughts on where “white knight” financial supporters can play a role for the conservative alternative media. I ask this because a number of those on our side has always held the suspicion that far-left power brokers, particularly George Soros, are financially backing left-wing bloggers.
Brenner: Venture capitalists have the ability to support whomever they wish – left or right. Soros has built an enormous web of businesses and outlets to serve his interests, more so than any conservative. We don’t think of taking over the world, because we believe in freedom and liberty – not tyranny. So, the concept is foreign to our intrinsic core beliefs. However, I do believe that there has to be a separation in the media between the source of the money and the reporting; otherwise, the reporting will be swayed from what the “white knight” wants to have covered.
monoblogue: Let’s look at another topic. You are an elected official (a city council member) and, as such, you could be considered as being in the “belly of the beast.” Where do you see that perspective as being most useful for the conservative political cause? And do you have any higher political ambitions? I think of Sarah Palin’s example when I ask this, and obviously creating a network like you’re seeking to can be of great assistance down the road if you take that route.
Brenner: My husband is a State Representative in Ohio and we met in politics. I have been working on campaigns, running campaigns, and especially focusing on new media and communications in politics since college. I have learned more about government and the inner workings of government since 2009 (when I was elected) than during any other similar length of time in my life. I’ve also learned how to go up against the government giant, and win. For example, in 2010, our city placed on the ballot a measure that would have doubled our city income tax. The way it was structured, those who lived and worked in the city would have seen their taxes double, hurting the city’s businesses owned by residents. All others would not pay any more in taxes, including the other six members on city council (only I would have paid more in income taxes of the seven of us). Despite the city’s “educational” materials and the committee formed by those supporting the increase, we formed our own committee and defeated the measure with approximately 71% voting against. The polling originally showed that only 49% were against, so we moved 22% of the voters over the course of only a few months with simple, targeted messaging. While I do not know what my personal elected future may bring, my interest-area is helping conservatives with new media, political communication, running for office and strategically defeating the left. We are doing this both through TBB and PGN, just in different ways.
monoblogue: Finally, if you would, alert my readers on how to get involved with your organizations and listening to your show. Do you have any other words of encouragement for those who would like to get off the sidelines?
Brenner: The TBB site is TheBrennerBrief.com, and simply click on “Radio Show” in the menu for all of the show information. If you miss it live, we have iTunes podcasts and the show is on Stitcher Stream, as well as an online archive link. Our twitter handle is @TheBrennerBrief and we are on Facebook at facebook.com/TheBrennerBrief.
PGN is PolitiGalNetwork.com, and if you contact us through the site to let us know how we can assist you, someone will connect with you. We especially are looking for people who are interested in being a leader in their state or city, and you can contact us through the web site. Our twitter handle is @PolitiGalUSA and we are on Facebook at facebook.com/PolitiGalUSA.
My personal twitter handle is @saramarietweets, and I’m on Facebook at facebook.com/saramariebrenner and Tea Party Community at teapartycommunity.com/saramariebrenner.
If someone is wondering how to get involved, usually the most frequent comment I hear is that the individual contacted their local Republican party and never heard back. The party can sometimes be skeptical of new people coming into the fold, rather than encouraging their involvement and welcoming them with open arms. While that’s unfortunate, you don’t have to rely on your party to get involved. Anyone who would like to email me directly may do so at TheBrennerBrief.com/contact, and I will be happy to help you get involved in either one of our organizations, or guide you to the right place. You can also search meetup.com for events and groups in your area.
The first step to getting off the sidelines is to simply get off the sidelines! Sometimes, people just need a little bit of direction and encouragement, and we are happy to provide that. Our nation depends on it.
I appreciate Sara Marie taking the time out of her schedule to do this interview, and look forward to seeing how her ventures develop over the coming months.
In the meantime, my guest for next week will be Tom Fitton, author of The Corruption Chronicles: Obama’s Big Secrecy, Big Corruption, and Big Government, and President of Judicial Watch. We discussed a lot things about Maryland, the nation, and what you can do to help bring accountability.