Hogan first Republican gubernatorial hopeful to buy television time
While David Craig got the jump on Larry Hogan for radio campaign ads, the Change Maryland founder has struck back with a 30-second TV ad called ‘Dedicated’:
I found it a very good ad, simple as an introduction to the candidate and his main campaign philosophy. Perhaps my only knock on it would be the fact it was shot in black and white, a technique usually reserved for the target of negative ads. The usage of black and white in an introductory commercial, therefore, seems a little stark.
While promising an “aggressive media effort” Hogan stated about the introduction:
Just two months ago I announced my candidacy, and since that time we have focused on building a campaign that will compete head-to-head with the Democratic nominee. The incredible outpouring of support from Marylanders we have received enables us to begin our TV and radio campaign earlier than we ever anticipated. This next phase of our campaign will help take our message of fiscal restraint and common sense government to every corner of the state.
Naturally, there is a lack of specifics about exactly where the ad is being placed, although John Wagner of the Washington Post notes it’s in the “Baltimore market.” Whether it’s a cable buy or over-the-air I cannot ascertain.
But with the two leading contenders on the air, it means Ron George and Charles Lollar will have to scramble to raise the money required for their own ad buys. George will be able to restart his campaign, which has been stuck in low gear because of the General Assembly session that wraps up its work tomorrow night; meanwhile, Lollar and running mate Ken Timmerman recently wrapped up their “Economic Recovery Tour” which bypassed an area much in need of an economic recovery – the Eastern Shore. (Lollar is slated to appear at our Lincoln Day Dinner Saturday night, though.)
At this point neither George nor Lollar seem to have the kind of juice which can buy media advertising, although we should have a better idea of the financial picture of all the candidates in the coming weeks.
Update: I’m told Fox News is one of the outlets for the Hogan spot, so presumably it’s a cable buy.