The SEO blues
When I write, as I often do – some might consider me a serial writer, since I have a website closing in on 3,000 posts over 6 1/2 years – I do so for a number of reasons. First and foremost is my enjoyment of doing this, with a close second being the ability to educate on the benefits of conservatism.
And of course, there’s money involved too. I get a monthly stipend from one client, have another I have occasionally contributed to which pays me on a per-article basis, and there are other one-off deals as well as my Examiner page. I also sell advertising and have a tip jar here, so on rare occasions I find a little extra in my generally anemic bank account.
But I also know some who have a different style of writing based on the concept of search engine optimization, better known as SEO. Some do it rather well and some have a hackneyed approach, but all are after that elusive goal of standing atop Google when you do a search on a particular subject. Obviously my SEO is generally anemic as well – a quick look at my site analytics tells me that just 3% of my visits come from search engines. Yet my Alexa world rank hovers in the 280,000 range, which tells me people somehow find this site.
Where I’m going with this is that I had an interesting e-mail exchange with a person representing a company which “has leveraged the power of the Web to create a unique group of specialty e-commerce stores,” according to its website. I’d rather not divulge the company but if you Google the phrase (as I did) it naturally sits at the top.
Originally he wanted me to add guest content to my site, but when I told him that monoblogue works because it is in one voice (with a few rare exceptions) he changed his tactic. What he wanted me to do was to create a post which had three instances of a particular key phrase, one of which linked back to his site, and establish a permanent link back to his site on mine. In return I would get “a total donation of $150.”
That’s a nice chunk of change, but I told this gentleman that, for that amount, I could give him a prominent advertising link on my site as opposed to a post which would eventually both fade off the front page of my site and probably Google in a short amount of time. It seemed like a better solution for both of us, but this person wanted the post.
Could I have written it? Probably, and perhaps I could have made the content interesting and relevant with my point of view. But it’s one of those things where I believe the post would have come out flat and not up to my personal standards of integrity and excellence.
Moreover, does this really contribute to the quality of the internet as a whole? Obviously the World Wide Web has panned out to be a gold mine for certain types of e-commerce (just ask those who benefited from Facebook’s IPO) but it also has its seedy dark corners and people who try to use it for destructive purposes. I’m not naive enough to believe all is sweetness and light in this realm or that every writer of any sort of quality is entitled to riches and fame, but I often wonder if writing just for the purpose of being on top of a search engine – whether the content is really relevant or not – is contributing to the quality of the discourse or the internet as a whole. Search engines also have a way of pulling the rug out from under those who simply exist to take advantage of their system.
So I suspect this gentleman and I will part ways. I offered him the opportunity to advertise on my site and he turned it down, which is his right. I’m certain he will find a writer who will do his bidding – after all, $150 for maybe a half-hour’s worth of work is a pretty good deal, and souls have likely been sold for far less. But I like to sleep soundly at night and the quality of this website is under my control, so if I can’t do something to a satisfaction standard I can live with it’s just not worth doing for any price.
New sponsor and new milestone
It’s an exciting day at monoblogue, made even moreso by the fact the presidential race came to Salisbury and I was there to cover the event. Yesterday I finalized a long-term sponsor to the site, so I encourage you to check out TEA Party Posters at rightposters.com. Welcome aboard John!
And late last night I found out that my site had finally broken through the 300,000 barrier in Alexa rank – when you figure this is somewhat of a regional website that’s pretty rarefied air. I’m just a little outside cracking the 50,000 rank for the first time insofar as U.S. rank goes as well. (Update: made it today!)
My rankings have been going down (like golf, lower is better) because people have been coming to my site of late. Readership has been surging with a number of well-read posts on Trayvon Martin, the Maryland presidential primary, and my U.S. Senate endorsement being just a few.
And look for more exciting stuff in the days to come!
Funding the resistance, redux
Back in January I posted about a New York blogger who was having financial difficulties as part of a longer riff on the state of conservative bloggers who are struggling financially because our side doesn’t have the set of patrons those on the left seem to.
Well, Marianne has averted the original financial trouble she encountered but now is fighting what she believes is late stage Lyme Disease. That’s something perhaps people in my sphere of influence can relate to as the Delmarva area is also prone to the spread of Lyme thanks to infected deer ticks.
Because of that, I’ve placed a badge in the “public service announcement” area of my site which notes that conservative bloggers are supporting conservative bloggers. Marianne’s not looking for a government handout, but after noting the paucity of “Lyme literate” doctors who deal with late stage Lyme Disease she also has this to write:
There will likely be more doctors in many different fields going “off the grid” as Obamacare draws near and the noose of bureaucratic micromanaging tightens on healthcare providers who fail to do what they are told by a panel of pencil pushers rather than do what is best for their patients. When I am feeling a little better, I plan to do some investigative blogging about this phenomenon.
And there’s nothing like a conservative woman, in pain, scorned – I have no doubt that she’ll latch onto this like a bulldog.
Now some may ask why Marianne would put herself out like this and make her pain public for all to see. Well, back in the old days we asked for help through institutions like family, churches, and communities. I have no idea what sort of familial support she has (aside from being married with children) or where she goes to church, but I do know that in this day and age the idea of community goes far beyond the boundaries of whatever place we live in.
Last night when I actually wrote this, right after I put up the widget in my sidebar, I took a moment to consider something I hadn’t really thought about. I link to about 80 other websites, and while most are local or Maryland-based, they are spread out all over the country. (By the way, Maryanne has me stomped insofar as links goes.) But I have only met the purveyors of maybe a dozen and a half in person, and communicated with perhaps a dozen others on a personal basis as opposed to leaving a comment. Yet I have this connection to them through the internet. The same goes for a surprisingly large number of my Facebook friends and Twitter followers.
So even if it’s not all that likely that one particular reader can be of assistance, there’s a fighting chance that someone who runs across this website can help “Zilla” out. And if not, that simply means you’re destined to be of assistance in some other fashion to someone else. Later this week I’ll revisit something I wrote about last month as part 2 happened over last weekend. A lot of people came to help out a perfect stranger most haven’t met.
And I’ll guarantee you that not all of them shared my political views, or most likely had that much in common with the family in need. But most of us are instilled with some desire to serve our fellow man and fortunately the rampant increase in government handouts passed around in this day and age hasn’t dampened our enthusiasm to help a person in need ourselves.
Odd and ends number 45
Thanks to Dan Bongino, who I spoke to the other night at our Lincoln Day Dinner. As he reminded me, I am now on number 45 in this occasional series of short items I grace with a paragraph or three.
So how about I start with an item involving him?
You probably don’t know the name Mia Love, but perhaps you should. The Utah Congressional candidate endorsed Dan with this statement:
“I first learned about Dan when he was being covered for a segment on Fox News. I was amazed by his story and the passion he has for the state of Maryland,” said Mia Love. “If we are going to change the way Washington operates, we need to start by electing folks like Dan Bongino.”
So I’m sure you’re thinking, well, that’s nice. But take a look at her website and read this piece of her life she shares therein:
On the day of Mia’s college orientation, her father said something to her that would become the ethos for her life:
“Mia, your mother and I never took a handout. You will not be a burden to society. You will give back.”
Consider that she’s born of Haitian parents and is a minority conservative Republican with a sound track record in her home state, and the strategy of this endorsement makes much more sense.
But there’s other endorsement news out there as well. This particular one shakes up the Sixth District race a bit, as former Senatorial hopeful Jim Rutledge eschewed endorsing one of the better-known candidates in the race and instead backs the underdog Robert Coblentz, calling him “a concrete conservative who understands the core principles and values that make America great.”
Perhaps that’s not a complete surprise, though, as Coblentz was the coordinator of Jim’s campaign in Washington County in 2010. Still, it gives him a little bit of gravitas in his uphill battle against more well-known candidates, and politicians have to start somewhere.
Returning to the Senate race, candidate Rich Douglas has been scoring media points with a couple appearances over in western Maryland. He called out Ben Cardin for not taking a stance on the gas tax during Alex Mooney’s WFMD-AM radio show Sunday evening, saying “I haven’t heard a peep from Ben Cardin (on the gas tax). There’s one simple way he can make his position known – go to a microphone and say what it is.” It also gave Mooney a free shot at Rob “Gas Tax” Garagiola, who’s changed his stance on the issue since he decided to run for Congress in the Sixth District. “These politicians all look out for each other,” added Douglas.
Rich was also featured in a Cumberland Times-News story by Matthew Bieniek on Friday where he echoed some of his job creation arguments presented Saturday at our Lincoln Day Dinner:
Job growth is Douglas’ priority and he doesn’t think the current administration in Washington, and U.S. Sen. Ben Cardin, are doing enough to bring new jobs to Maryland and the nation.
“The unfavorable business climate is a major factor. … Congress has a duty to remove obstacles to success,” Douglas said. A senator should be out there promoting Maryland as a business destination, he said.
A strategic, comprehensive vision for the nation’s economic future is needed, he said. The current “salami slice approach” isn’t working, Douglas said.
Obviously Douglas is covering the state quite well, and the strategy of using local media may pay off come April.
My role as a ‘journalist’
From time to time, there is a discussion about the role people like me play and a post from last Friday by Melissa Clouthier talks about a recent court case in Oregon where a blogger was sued for libel and lost in part because she was denied the media shield protection a “regular” journalist receives. As Clouthier writes:
This case disturbs me as a blogger. I’ve had sources feed me stories – nearly every blogger has sources. There should be shield law protection. Period.
She also notes:
Right now, bloggers are exposed. If a big corporation, a rich/important individual, the government or someone in power wants to harass a blogger, he simply has to sue them into compliance. Even if the powerful has no case, the lawsuit itself can put an independent journalist out of business.
Melissa also links to an old acquaintance of mine from my days in Toledo, Maggie Thurber. Maggie adds a little bit of context to the discussion regarding this public service that bloggers do:
We have several local examples of people doing their part, including (one woman) who attends Toledo City Council Meetings, takes notes and then shares them with us here on this blog.
It doesn’t take much, since many are already attending meetings across the county – and anyone who share their meeting notes here is welcome to do so.
As we’ve found out, much to our chagrin at times, the mainstream media can’t be everywhere and even when they are present they don’t always cover the event well. For example, I have been at probably fifty Wicomico County Republican Club meetings over the last several years, where public officials utter statements which can be newsworthy. I believe there has been one instance where print media was present, but to be honest I forget who it was for. And while Salisbury City Council and Wicomico County Council have received regular coverage, the press tends to ignore smaller communities, political forums, and the like where news can be made, too.
Unfortunately, I’ve also found that the role of self-appointed journalist doesn’t always suit some people, and perhaps that’s the reason we haven’t earned that First Amendment protection. (There are a few plaintiffs locally who may agree with that initial statement, considering their dealings with another local blogger.)
While we don’t have the rights that “mainstream” journalists have, to be good at what we do and to legitimize what’s still a maturing news resource we still have the responsibility to be accurate and honest in both our reporting and the disclosure of our point of view. There’s no question I come with a conservative slant to what I write, and I don’t deny it. But that doesn’t relieve me of the responsibility to be as accurate as possible when I put on my reporter’s hat.
Certainly, though, there is one part of the statement which Melissa brings up and I allude to a couple paragraphs above. If someone with money or power is “wronged” by a blogger, they certainly have the means to destroy that blogger even if he or she is in the right. It’s sort of the inverse to the scenario where a company settles out of court with a plaintiff to avoid the prospect of losing a much bigger settlement at trial.
The Crystal Cox case is illustrative of what can happen to a blogger. Based on one post out of several regarding the plaintiff, a federal judge ruled against her defense that she was entitled to her state’s media shield law. U.S. District Judge Marco Hernandez wrote:
(T)he record fails to show that she is affiliated with any newspaper, magazine, periodical, book, pamphlet, news service, wire service, news or feature syndicate, broadcast station or network, or cable television system. Thus, she is not entitled to the protections of the law.
In the interest of disclosure, Hernandez was slated to be a Bush appointee, but he was held out by the end of Bush’s term and renominated by President Obama last year.
Now I have written before about the difficulties some bloggers have with financial support, but this is another potential landmine we all face. Not only could we use some financial assistance from those who could find us useful to advance a political agenda, but the possibility of more rulings like Judge Hernandez spewed forth means we need to find a way to legitimize ourselves in the eyes of the public.
Unfortunately, it was one post out of hundreds Cox wrote which did her in, and there’s the possibility that anyone who says something which gravely offends someone in a position of power can be in the same boat. That possibility is one which chills the national discourse, and shield laws should expand to allow those who blog the same rights as any other freelance journalist who toils for the print media. Of course we shouldn’t be able to get away with libel, but those bloggers who can prove themselves to be responsible at their craft despite their independence shouldn’t be penalized, either.
Odds and ends number 42
As you likely know, this is the post where I pick out a few items worth a paragraph or three but not a full post. So here goes.
Polling is in the news these days – sometimes as a real reflection of the political scene, and sometimes just to make news and push a particular agenda. There are two recent polls which I believe reflect the latter.
I’m usually not too trusting of polls in which I can’t find a political or geographical breakdown, and a recent Washington Post poll fits this bill. Taken simply as a sample of 1,064 adults in Maryland, the Post poll gives Martin O’Malley a 55% approval vs. 36% disapproval – compare that to the 53-40 split in the recent Gonzales Poll, which I can easily ascertain subgroups and methodology in. Other disagreements: a 50-44 split in favor of gay marriage on the Post poll vs. a 49-47 split in favor on Gonzales and the “key issue” question: the economy was the top choice of 49% in Gonzales but only 32% on the Post poll.
Without seeing the methodology besides the sample size, my guess is that the local Washington D.C. area was oversampled by the Post. Obviously the economy is better there than in some other portions of the state, and since the area is more liberal than the rest of the state (hard to believe, but true) the other numbers seem to point in that direction as well.
Who will fund the resistance? (updated)
As I mentioned last night, I added a few new websites to my sidebar links. One interesting add was a site called Zilla of the Resistance, which I had originally run across via a link from The Other McCain. But what sparked my interest again was a link to her from another Maryland-based site called The Vail Spot, which I also link to. Both Vail and Zilla have something in common which I’m sure they aren’t proud of, but has been an issue: the writers have had recent financial hardships, for various reasons, and both were assisted by the generosity of their reader base.
I’m certainly not going to be the first to bring up this point, but who knows? Maybe I can be the last.
And the winner is…
Someone finally uncrowned Ridgely Griffith and afterthegoldrush.
Until late Sunday afternoon it looked like the music-based website would cruise to its third straight title in my Best Local Blog contest. But supporters of Delmarva Progressive dropped well over a half-thousand votes on the poll and enabled that site to snatch away the victory.
With a record 1,001 votes cast, the results came in as follows:
- Delmarva Progressive, 788 votes (78.7%)
- afterthegoldrush, 205 votes (20.5%)
- Chesapeake Journal, 8 votes (0.8%)
Chalk it up as a rare liberal victory about these parts. In fact, the 1,001 votes ended up as a figure just a few tallies higher than the total of all nine preceding rounds (six first-round battles and three semifinals.) It’s a definite surprise given the fact Delmarva Progressive only picked up 10 votes in its semifinal – but it is what it is.
So congratulations to the crew over there for winning the contest, and moreso thanks to all who voted.
Drawing the curtain on this year’s contest does allow me to share a couple other thoughts, though.
First of all, the other day I was speaking to a blogging friend of mine from another part of the state who commented on the lack of websites in her area, particularly in comparison to the number of websites in this region. Obviously many of us deal with politics here but there are a number of other interests represented as well – just look at the contenders I had as evidence. If I were to classify the eighteen websites I selected this year, seven deal mainly with local news, three cover politics, and three could be described as personal journals. There were also blogs which covered sports, local history, music, food, and a fairly miscellaneous site as well. And I’m sure I don’t link to every single local website – there may be another couple hundred out there I don’t know about or just don’t get updated frequently enough for me to link to.
As for the contest itself, I based the original concept on the Mobbies, which is a similar popularity contest among Maryland-based blogs conducted by the Baltimore Sun. For the first two years of the contest’s now-three year run this site was among those nominated in the political category. (The political category disappeared in 2011, swallowed up into the formerly-separated news category.) For a site based on the Eastern Shore, I thought I placed rather respectively when I competed.
In my opinion we have a thriving local blogosphere, but one where civility and useful information is on the endangered list. Maybe a local media outlet needs to step up to the plate and have a contest similar to the Mobbies but concentrating on the Delmarva area. It would be a way to reward worthy websites and encourage the general public to visit them, and perhaps it would be an incentive for others to clean up their act.
Like it or not, the blogosphere is here to stay, and it’s up to all of us to determine its direction. Needless to say, I had my own personal favorites among the eighteen I featured but I left it up to the voters to decide who moved on. There’s a logical next step which should be taken, though, and it should feature those sites Delmarva can be proud of.
Blog poll finals set (and other good news)
Yes, this isn’t a serious, weighty topic, but those of you who are interested will be lapping this up.
For the third year in a row I’ve done a ‘best local blog’ competition for fun and as a way to get a few additional readers during a generally slow news period. Sometimes I get a lot of votes and sometimes just a few make the decision.
Anyway, the winners of my three semi-finals have been determined and will advance to the finals with a winner to be announced on Monday – obviously if you follow the final poll it will be self-evident. But here’s how the three semi-finals went.
My first one was somewhat of a surprise, but not really:
- afterthegoldrush (#5 seed) – 53 votes (71.6%)
- Delmarva Shorebirds Blog (#9 seed) – 20 votes (27.0%)
- Delmar DustPan (#1 seed) – 1 vote (1.4%)
It was a surprise that my #1 seed – which had 367 votes in the first round – only got one vote in the semi-final. But I think I know why it did, because it had a particular website as its opposition. I figured afterthegoldrush would do well, though, since it’s won the first two editions of my contest in 2010 and 2011. And Delmarva Shorebirds Blog was only a #9 seed because it was a wild card – in reality it had the fourth-highest vote total in the first round.
Semifinal #2 was fairly disappointing with the lack of participation. I think it’s because that was conducted over last weekend, when a lot of people were not paying attention because the NFL playoffs were on and the weather was nice:
- Chesapeake Journal (#7 seed) – 7 votes (63.6%)
- Right Coast Conservative (#2 seed) – 4 votes (36.4%)
- Random Thoughts of a Citymouse (#6 seed) – no votes
Honestly, I thought Right Coast Conservative would mop up the competition because it had a first-round vote total far higher than the others. Instead the St. Michael’s-based website moves on to the finals.
The last semifinal was, at least, a little interesting. And it featured yet another (mild) upset:
- Delmarva Progressive (#4 seed) – 10 votes (58.8%)
- The Other Salisbury News (#8 seed) – 4 votes (23.5%)
- Sussex County Angel (#3 seed) – 3 votes (17.7%)
It’s intriguing to me that a left-wing blog won on my right-leaning website, but stranger things have happened.
So on we go to the finals, which will be put up shortly and, because I’ve found weekend polls don’t work so well, will get a few extra days for more opportunities to vote.
Now, the other good news: monoblogue has yet another local sponsor. I’d like to thank local attorney Charles Jannace for jumping on board, and encourage more to do the same. As my readership grows, you may find blog advertising to be an affordable yet effective tool in bringing in business. And only a few spots are left because I’m limiting the number of ads sold here. (Less clutter that way.)
So patronize all my local sponsors and tell others they can help too. As you can see, my rates are very affordable.
Pruning and polling
It’s spring cleaning a couple months early. Actually, we got outside to enjoy the nice weather and took down the tree and Christmas decorations.
You might notice I’ve taken down a few links. I have a (somewhat flexible) policy of linking to sites which are regularly updated, but after they go about three months without a post I delete the link. I figure it doesn’t do either of us good to link to what is essentially a dead site. But if you have a site you think I should link to, let me know and I’ll review it to see which category it will fit into. Who knows, maybe I’ll make up a few new ones while I’m at it.
The other update I wanted to add this afternoon was that I’ll begin the semifinal rounds of my Best Local Blog poll sometime this evening. I actually had a tie in one round so I decided to add two wildcards; those two were the highest second-place finishers. So the seeding for the semifinals is set:
- Delmar DustPan (367 votes, won round 4)
- Right Coast Conservative (143 votes, won round 1)
- Sussex County Angel (23 votes, won round 3)
- Delmarva Progressive (20 votes, won round 6)
- afterthegoldrush (15 votes, won round 2)
- A Chesapeake Journal (4 votes, tied for win in round 5)
- Random Thoughts of a Citymouse (4 votes, tied for win in round 5)
- The Other Salisbury News (162 votes, second in round 4)
- Delmarva Shorebirds Blog (66 votes, second in round 1)
So I have the matchups set to be as evenly seeded as possible; as I said they’ll commence later tonight or tomorrow. As it lays out one of these battles will feature a rematch of the opening round with a new opponent tossed in.
And this time it will be win or go home, as each of the three winners advances. So bloggers better round up their troops and make sure to enlist their support!
Another poll update
I’m working on some other writing today but I wanted to take a moment and catch you up on some results from my best local blog poll.
The fourth matchup was a doozy. At first Delmar DustPan took a modest advantage, but then The Other Salisbury News surged over a short period of time to take a significant lead. But it wasn’t enough as Delmar DustPan stormed back to take the round and advance.
In percentage terms, Delmar DustPan ran away with 69 percent of the vote, while The Other Salisbury News rounded up to 31 percent. Salisbury Soapbox picked up less than 1 percent.
Opening round match number 5 is also an interesting battle between a number of somewhat similar sites from around the region, so we’ll see how that turns out.
Catching up
In case you missed it the last few days, my best local blog contest continues in a relatively subdued fashion after the wild first matchup.
In the second first-round contest between three local sites, defending champion afterthegoldrush advanced with an overwhelming 71.4% of the vote, besting Lower Eastern Shore News (19.1%) and Atomic Donkey Brewing, which garnered 9.5 percent. It’s the only poll where all three competitors received votes.
The third opening round affair concluded last night with an upset: Sussex County Angel pounded its competition with 82.1% of the vote, with Delmarva Observer getting the other 17.9 percent. Salisbury News was shut out this time around.
So the blogs advancing to the semifinals so far are Right Coast Conservative, afterthegoldrush, and Sussex County Angel. The fourth draw is quite interesting to me, so I’ll be excited to see how it comes out when the poll ends.
Seedings for the semifinalists will be determined once polling is complete for the first round. I’ll take a holiday break from polling after my six opening rounds are complete, so the contest will then return after Christmas.
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