A resurgence of red ink?

One of my favorite commentary websites is The Resurgent, Erick Erickson’s site that just turned a year old, tried a different business model for a time, and gave me (or at least a photo I took) a brief brush with fame. (He also co-authored a whale of a book.) But it seems being #NeverTrump during the campaign came with a cost there, too:

While I don’t regret my choices, I have to admit it hurt professionally and has brought The Resurgent to the brink of going out of business. Any sponsors who did not bolt last year were, at best, forced to scale back. Many of them came under withering attacks and calls for boycott, as did my radio advertisers. It was more effective than I would like to admit, though we kept the lights on thanks to the generosity of others. That may be coming to an end now.

Someone needs to plant their flag for defending conservatism, even against the GOP, whether it be Trump’s GOP or someone else’s. That’s what I intend to do — to call it as I see it. But that only gets me so far without the help of others here and, frankly, our bank account is crossing into critical territory.

Before I started The Resurgent, I asked for help and readers generously gave us over $65,000.00. But this past year, between all the health and personal stuff going on and the professional toll of the campaign, I did not want to push the issue as much as I should have. By the time I got around to really asking, it was just after Thanksgiving. The result is that readers only contributed $19,000.00.

With our advertising revenue, that helped us get through the year, but we ate into our reserves.

The reality is that if we cannot boost ad revenue and, hopefully, count on you guys, we will have to wind things down. I know this will generate laughter from both the alt-right and the left. A conservative site shuttered because of a refusal to kiss a ring does such things.

I would imagine there is a percentage of those who read here who think Erick deserves it for going against the Republican nominee. Obviously then they think I deserve the readership loss I had, perhaps for doing the same thing. (It was quite severe, too: I haven’t had numbers like those since the early days – but then again I also slowed the pace of my writing a lot, which honestly may explain much more of the decline. I would rather write fewer, better things though than slap something together I’m not that pleased with and if it’s not daily, so be it.)

Yet I’m not going to kiss a ring, either. So far I have a “wait and see” approach to the incoming administration as some of those Donald Trump has selected to head his Cabinet departments sound like good choices and some do not. And the GOP Congress also has a role to play regarding the legislation Trump will have to sign or veto. Yet the fact that those on the left are having conniption fits over the prospect of a Trump administration at least gives me a laugh. For example, I get Senator Van Hollen’s Facebook feed and occasionally leave a comment. But those comment threads are popcorn-worthy. Teachers seem genuinely worried that Betsy DeVos (who Erickson called “a staggeringly good choice“) will become Secretary of Education, and I say: why not? It would be great to have her be the last Secretary of Education before the department is dismantled, although that would only last as long as the Democrats are out of power.

Once the newness wears smooth, though, we will see just what a minority of Republicans (and voters overall, although he obviously won enough states) have wrought on us. Unfortunately, for conservatives it’s sort of a Faustian bargain because if he succeeds people will say it’s because of Donald Trump’s populism, but if he fails Trump will suddenly become more conservative than Reagan ever was, just to put an albatross around the neck of the Right. Obviously the equation of Republican with conservative will play a role in this.

But to circle back to the original point, I’m hoping people come through with enough support to keep Erick’s site going. Certainly he’s not in a situation like some other destitute “bleggers” have been over the years, but he has a family too. We need bloggers like Erick to keep The Donald honest, even if his biggest fans don’t want to listen.

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