I don’t think anyone else has picked up on this, but in the middle of an otherwise boilerplate appeal for donations I came across this tidbit, from May 8:
The incredible response our campaign has already received demonstrates that Marylanders are ready for a change.
In our first 100 days, we have raised over $533,000 from more than 2,400 donors, raising more — with three times more contributors — than one of the leading Democrats in the race, Attorney General Doug Gansler who raised just $306,000 in the first 100 days of his campaign.
In fact, we have over twice as many donors in our first 100 days than Lieutenant Governor Anthony Brown did – proving that with broad grassroots fundraising support, this race can be won.
Let’s roll the tape, shall we? Here was Hogan on April 11:
In the first reporting period of his campaign for governor, Larry Hogan raised $422,000 in mostly small donations from more than 1,800 individuals. The sheer amount of money raised puts the Anne Arundel County business owner and grassroots leader on par with where Lt. Governor Anthony Brown was at this stage of his campaign but with nearly twice the number of donors.
The early haul puts Hogan ahead of where Attorney General Doug Gansler was 68 days after his announcement and approaches the combined amount raised by his Republican challengers in the last calendar year.
If you translate the message as I do, this means he’s still behind Brown and ahead of Gansler. But the latter isn’t as relevant because Doug had much more money available to him when he formally launched a gubernatorial campaign because he was unopposed in 2010.
More importantly, I’ll remind you that Hogan actually raised nearly $454,000 in the first 68 days, according to a published report. (His campaign finance form shows total receipts at just over $487,000, which includes a $100,000 loan to himself and over $30,000 from various other internal sources.) That translates to just under $6,700 per day and makes the income rate over the last month of about $2,500 per day look fairly weak. One would think the frontrunner would be doing better in fundraising per diem as the election gets closer.
This is particularly true because the social media end of Hogan’s campaign continues on its 2014 pace of about 130 new “likes” a day. But those social media accolades aren’t translating as well into checks. And considering Larry spent far more on the race than anyone else during the early days of the campaign, to a point where his cash on hand was probably equal to or somewhat behind David Craig’s, one has to wonder if the wave has crested. Some of the discussion we had on Saturday pondered that very point.
It will be most helpful once we get “apples-to-apples” financial statements at the end of the month. But not participating in debates and assuming all of your grassroots will be covered by social media seems to me an odd method of running a serious campaign. It would be interesting to see the internal polls of the candidates because I’m not convinced that Hogan remains the frontrunner after such a lackluster month.