Creating his own outlet

To be perfectly honest and up front about it, I have not listened to the subject of this post, as my life and items are still in some disarray after our recent move. (This includes my headphones, which are in some box somewhere.)

But last week Dan Bongino released the second of what is now a weekly series of podcasts. And given the fact he’s used the political world and running for office twice in the last two federal cycles to make a name for himself in the media world, I wanted to use this post to ponder whether if we would see Bongino go three-for-three with the 2016 U.S. Senate race or a rematch with John Delaney in Maryland’s Sixth District.

Let’s look at a little history first. At this time four years ago, no one outside of the world of the Secret Service and law enforcement knew who Dan Bongino was. But in the spring of 2011 he made the decision to begin his political career with a run for the U.S. Senate seat in Maryland, and with an engaging personality and conservative stands on many issues, Bongino made enough of a name for himself to win a crowded primary and the right to face incumbent Ben Cardin.  While Bongino had some good fortune in the fact no former candidate like Eric Wargotz or Michael Steele, regionally known officeholder like Pat McDonough, or former governor Bob Ehrlich decided to jump into the race, it’s likely he weighed all these possibilities and had an idea they would skip the race before he got in.

Something Bongino succeeded in doing with his 2012 Senate race, though, was nationalizing his effort. In most northeastern states, a Republican running for a statewide office against long odds would attract little notice outside the state, but Bongino made waves with his race once he received a Sarah Palin endorsement. His 2014 Congressional effort continued on the same path.

But something else we learned about Bongino was that he was a natural at broadcasting. Over the last few years he’s graduated from occasional guest to guest host, taking over for both Sean Hannity and Mark Levin on occasion. If he ever lands a spot sitting in for Rush Limbaugh we’ll know he’s in the big leagues.

So it brings up the question for a multimedia player like Bongino: what’s in it for him to make a 2016 run?

Bongino is in a spot in Maryland similar to the one which Sarah Palin occupies nationally. Dan’s support for a candidate is looked upon with approval from a large number of conservative voters in Maryland, just like a Palin endorsement appeals to a particular subset of voters nationwide. Both, however, are becoming more well-known in media circles than for accomplishments in office (which is a shame on Palin’s part, since she has been elected several times.)

If Bongino runs again and loses again, will that tarnish his standing among conservatives who can’t point to electoral success on his part? On the other hand, will he feel that the media exposure he’s gaining is going to put him over the top? With just a few hundred plays on his Soundcloud (I cannot discern how his iTunes podcasts are doing) it’s a nice outlet but not one which gets him a lot of exposure like a guest-hosting slot would give.

Over the next few months, the 2016 races will begin to take shape. I would expect at least a couple members of the Maryland General Assembly to run from cover for federal positions but not to announce their intentions until later this summer. Those who have less name recognition will probably start in the next month or so since the primary is less than 14 months away – depending on how the Presidential race shakes out, we may see more attention paid to the downticket races like U.S. Senate.

If I were to take my educated guess, I think Dan is going to pass on 2016 unless the Senate seat becomes open through the retirement of Barb Mikulski. With 2016 being a Presidential year, turnout will be more like the 2012 turnout and that tends to favor Democrats in this state.

On the other hand, 2018 creates a host of possibilities on both a state and federal level, giving Dan more options should he decide to jump in a race.

Once I get my stuff together I will take about 45 minutes and listen to what Dan has to say – chances are I will enjoy it. But my thoughts always work to the next cycle and all the possibilities within. If the question is whether Dan Bongino will be in the mix, I think the answer is yes. I’m just not sure where one of the many young guns the Maryland GOP has will fit in.

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