When Salisbury arrives

January 6, 2016 · Posted in Business and industry, Delmarva items 

There are news stories that turn out to be much ado over nothing, and recently the Salisbury community has been roiled by such a story. To some, it’s a scandal and an outrage that our little community will once again be denied…a Cracker Barrel.

For some unknown reason, ever since I have moved here it’s been the dream of some for that restaurant chain – which has over 600 locations around the country including those on Kent Island and Rehoboth Beach – to open one in Salisbury. In general, the company opens their locations within sight of a major highway, so the first rumor was that there would be one built where the old Zia’s was torn down just north of the junction between U.S. 13 North and U.S. 50, which is perhaps the true crossroads of Delmarva. That interchange is close by the Centre of Salisbury, a regional enclosed mall.

After the former Zia’s parcel went by the boards (to become the location for a second Chipotle restaurant in Salisbury) the attention and gossip turned to a vacant parking lot outside the Centre of Salisbury in front of a shuttered J.C. Penney store. But that option has also been rejected thanks to one of the anchor tenants at the mall, according to this published report. Thus, local residents are up in arms.

I don’t make a living as a restaurant critic, but in my Ohio days I had eaten at Cracker Barrel perhaps a half-dozen times because I lived relatively close to the junction between I-75 and the Ohio Turnpike (definitely major highways) and there’s a Cracker Barrel close by that exit. While my ex liked it, to me Cracker Barrel was nothing special – unlike Buffalo Wild Wings, for which I was thrilled when they finally made it here from Ohio. (Admittedly, BWW has lost some of its charm since it went national – I go back to when it was called BW-3.)

It also amuses me that there are people who are pining for Cracker Barrel to come in on the one hand, but lament that there are no good local restaurants to eat at. Obviously Salisbury has a large enough market base that dozens of national and regional chains are located here, but they mainly tend to congregate around the Centre of Salisbury or Salisbury University. Located in other parts of town, particularly downtown, are a number of local business we’re continually being told we need to patronize. “Shop local,” everyone says. So why do we need a Cracker Barrel?

Of course, the answer is obvious since there’s apparently a pent-up local demand for average food and overpriced knick-knacks. But to go on for the better part of ten years? People were excited to get a Famous Dave’s here, but that folded up in short order.

If you ask me, the best spot for Cracker Barrel (or similar tourist-driven enterprises) is the parcel of land close by Perdue Stadium that was once slated for mixed-use development before the Great Recession tried to wipe the local economy out. It’s already annexed into the city, infrastructure can be added easily, and the site has major highway access and visibility. Another possibility is a parcel farther west on U.S. 50 recently purchased for development, according to the Daily Times.

Whatever the case may be, in the interim those who really like Cracker Barrel will have to drive an hour or more to get their fix.

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