This came in my e-mail the other day and I found it both amusing and enlightening.
My name is (redacted) and I am a marketing associate at (a marketing firm). Congrats on being named one of The Fix’s top state political blogs!
We are offering our smart polling widget for your website that comes with free basic analytics. Every week we will send you a report of topline and summary data to create more detailed audience profiles and build a stronger online community.
I was wondering if you had time to talk next Tuesday? I would love to run through our product and how it would be tailored for you.
As a matter of fact, I really don’t have time to talk next Tuesday because I’m hustling to make a living. Blogging is great practice for my second career but I have to pursue career number three because it actually pays me. (Career number one went by the wayside thanks to the demise of the local building industry.)
And you can tell I don’t pay attention to the Washington Post, because I had no idea I was on that list. But I am since I was placed on their “extended edition” in March – thanks to whoever nominated me, it’s an honor! My erstwhile associates at Red Maryland have bragged on this for a couple years, so now I can too.
Meanwhile, there’s the aspect of pop-up polls. I don’t know about you, but I ignore them and don’t really want them cluttering up my site. Not sure how annoying pop-ups will build my audience; I choose to do that with good content.
I also get these appeals on a semi-regular basis; this one came last week:
I am looking to do one-way link building with desgin (sic) and technology sites. We thought you might be interested in this since your site (monoblogue.us) is in this category.
One way links are like this: SITE A -> monoblogue.us -> SITE B
I will link to monoblogue.us from my PR6 SITE A and you link to my SITE B from monoblogue.us in return. As your monoblogue.us is PR4, a link from a PR6 site will improve your pagerank as well as search engine ranking a lot. And both of our sites are in similar category, this brings extra value to both of our audience.
I had some great partners in United States|us and I hope you could be part of this program.
If you are interested or have any questions, please reply to this message for details.
Here is your reply, for the whole world to see.
I do links for one of four reasons: they are paying advertisers like the ones in my far-right sidebar, worthwhile causes like Troopathon, or they are in a story to either advance the narrative by bringing the source of the information to light or by adding context. I link to my own work a lot of the time, but will often link to other blogs or news sources when I use their information to make my arguments. Lastly, I keep a broad list of sites I link to as a show of support for their journalism, something I have done pretty much since day one.
I have been told by those who know a little something about SEO that I am a “natural” PR4; in other words, I didn’t use SEO tricks to build up my rank but its relevance has come over time as people read it and link to my site as a source of information. Just picking random national links off my site, I found American Thinker is a PR5, Legal Insurrection is a PR6, Right Turn (part of the Washington Post) is a PR7, and Twitchy is a PR7. As for state and local peers – such as the ones listed along with me on the WaPo list – Maryland Juice is a PR5, Maryland Reporter is a PR5, and Center Maryland is a PR4. In one year, my cohort Jackie Wellfonder has built up her Raging Against the Rhetoric site to a PR4 as well. (All of these are also linked in my sidebar.)
So without really trying, each of those sources got to their ranking naturally, not by artificially linking back and forth to sites specifically created just to pump up SEO status in a never-ending cycle of linkage, but not adding to the information available to readers.
At some point, the wheat becomes separated from the chaff. I know Google occasionally changes its algorithm in an attempt to clean out these junk SEO sites and attempt to put legitimate sites at the top of the search engines. But I don’t worry about that, since my audience has generally been built up by word of mouth and social media. The extent of my advertising is business cards I occasionally print at home.
Now if you want to consider this a “bleg,” well, I’m always looking for new advertisers (with recently trimmed rates) and don’t mind checks in the mail or deposits to my PayPal account. But I really wanted to get that off my chest because this isn’t as easy as it looks and there are always people out there who want to take advantage of me and try to screw up my formula for success.
I’ve earned everything I’ve achieved here, and the plan is to keep earning it as long as I feasibly can.