Commentary by John Manfreda, edited by Marita Noon
Last of four parts.
When it comes to what to expect from him, some things are obvious, while others no one knows – not even Trump himself. Consider what he said on page 1: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. You can’t be imaginative or entrepreneurial if you have too much structure. I prefer to come to work each day and just see what develops.”
He might not have everything planned until the last minute, but there are some things that we do know.
We can know he is going to restructure trade deals – or do away with them altogether. With Trump in the Oval Office, NAFTA, Japan, Korea, the Trans-Pacific Partnership trade agreements will be, at least, revised. International trade has been a main topic of his conversation since the 1980s.
Likewise, we can expect relationships with OPEC countries to be restructured.
On page 321, Trump asserts: “Objective qualifying standards ought to be adopted for any bidder on a city job. Provable past performance, for example, should be required across the board. In addition, any contractor who does good work for the city – coming in on time and on budget – ought to be given priority on future city jobs.” For the rest of that chapter, Trump attacks the ills of government contracting. Therefore, expect a revamped government contracting process from a President Trump.
Referencing his dealings with a project on the West Side, page 346, Trump says: “Providing jobs, in my view, is a far more constructive solution to unemployment then creating welfare programs.” From this quote, and other recent comments about the country’s terrible infrastructure, it is safe to assume that he will try to re-build the nation’s infrastructure. It will be a means of creating jobs and attracting future businesses to invest in the U.S.
In the Art of the Deal, he also talks about providing incentives to invest, such as tax-free zones. Such proposals, and other types of tax cut plans – maybe even a new tax code, should be expected when Trump becomes president.
What many people originally failed to see is that Trump has either always wanted to be, or thought at one point in his lifetime that he would have to try and become, president. What this history makes clear, is that he has been negotiating this presidential run since the 1980s.
Just days before the convention, the latest Rasmussen poll gives Trump his biggest lead yet over Hillary Clinton: 44-37. Yet, the general consensus among the political, multinational, and intellectual elite is that she is going to be our next president. As a resident of Washington DC, I am confident this poll hasn’t changed their minds. They’ll claim that Trump is a racist, he doesn’t have a plan, or he isn’t specific about his plans, and that he won’t release his tax returns because he must be hiding something. Even some Republicans don’t like him and fear he is a loose cannon. The list goes on and on.
Instead of focusing on what he is or isn’t during his presidential run, the elites need to examine who he is. The media elite understand that Trump isn’t a politician, that he isn’t politically correct. But he is a businessman, an entrepreneur, who built a global organization that does business all over the world. Trump isn’t just his name; it is his brand. Beginning in 1974, when he became president of the Trump Organization, he has built his brand through years of work, dedication, and excellence. Since then he has achieved unimaginable success. In 1976, he partnered with the Hyatt Corporation to build the Grand Hyatt hotel. In 1986, he took over a failed public project and rebuilt New York City’s Wollman Rink. He built Trump Tower, created the celebrity Apprentice show, and Trump International Chicago. These, and other successes, are the definition of the Trump brand – not a rally speech or a cable TV debate. It is something Trump has that differs from all other politicians.
Trump cemented his brand in the mind of the American people long before this election. Through his business practices, they understand what they will receive when they buy a Trump product: integrity, excellence, and satisfaction. When voters support Trump, it is not about his speeches, or his rhetoric; not his politically incorrect mantra, or his outsider status. What they are truly voting for is the Trump brand, and for that brand to equally reflect American prosperity, foreign affairs, and the future of this country. The American voter is hoping that, in 2017, the Trump brand becomes America’s brand.
In football, all coaches have a playbook that dictates strategy, game plan, and execution. Bill Walsh’s signature playbook was called the West Coast Offense, the 1985 Chicago Bears signature playbook was called the 46 Defense, in the late 90s-early 2000s the Tampa Bay Buccaneers called theirs Tampa 2. Trump’s run for the presidency isn’t any different. For Trump, his playbook is called the Art of the Deal. This book outlines how he is strategizing, planning, and executing his run for the presidency.
Understanding Trump’s playbook explains why he doesn’t need to release his tax returns, he doesn’t need all Republicans to like him, and why his voters don’t care that he is a loose cannon. It’s why he doesn’t need to be detailed and why attacks from the press claiming that he is racist haven’t derailed or hurt him like they would other candidates.
John Manfreda majored in Pre-Law at Frostburg State University and received his MBA at Trinity University. He has co-authored The Petro Profit report and dividend stock report, and is a former Bullion Broker. He has been featured in Forbes, the Edmund Burke Institute, The Money Show, the Examiner, and the Smart Money investor. This piece was originally written during the early primary season and predicted Trump’s win. It has been updated and revised to reflect the current political environment.