Sara Marie Brenner – monoblogue

Leaving the resistance: a case study

This article was actually going to be about one piece of information I received, but then I got another which I can tie in. I do that every now and then.

The TEA Party movement, depending on how you determine its beginning, is somewhere between five and seven years old now. Thousands upon thousands of activists have participated in it, but in reality conditions have generally become worse in terms of its main fiscal goals.

It’s a well-documented lack of success, and perhaps that lack of reward is frustrating those who want real positive change. Take this piece I received an e-mail the other day from an area TEA Party group lamenting the writer’s Independence Day plans.

This year for the July 4th Holiday I spent it doing laundry or something mundane like that. No family gathering, no special commemoration or meditation on my part to mark this critically important day. I cannot let this happen again.

When I think of the miracle of the founding of this nation and the sacrifice made by millions to preserve it I am ashamed that it passed like another day, a long weekend. I’m sure most of you reading this didn’t abuse this important day to the extent that I did – hopefully. I serve in a position of leadership in this organization; I know better. God forgive me but God help me to do better not just next year but every day from this point on.

This organization didn’t participate in (a local) event due to lack of interest from the membership. We didn’t walk in the July 4th Parade, also due to lack of interest. The Summer BBQ will most likely be pushed out again due to lack of interest. These are perhaps less important than what we do daily to mark the miracle that is this precious nation BUT they are outward expressions of our commitment to each other, to this nation, to our God in front of others. If we don’t stand up in front of an unschooled community every chance we have, how can we hope to shift this paradigm?

I know we are all tired, exhausted, hardly able to pay our bills and take care of our families. Perhaps we are in our senior years and feel that we have paid a hefty price already. Many of us are weary from trying to inform a willingly uninformed public, legislature, clergy, education system, healthcare system, etc. I get it; I’m part of that tired and huddled mass.

If you go back on my website you’ll find numerous references to TEA Party gatherings, local meetings of an Americans for Prosperity chapter, or the Wicomico Society of Patriots – these are all groups which flourished for a brief time but then died due to lack of interest, leadership issues, or both. Some of those organizers have moved into the mainstream of politics, but many others found that activism too difficult to keep up when their family’s financial survival was at stake.

But then we have the diehards, among them the purists who will accept no compromise. That’s one lament of Sara Marie Brenner, a conservative activist who announced on her Brenner Brief website yesterday that she was taking a hiatus from her news aggregation website and radio show.

I bring this up as I’ve interviewed her for my now-dormant TQT feature as well as talked about a venture she launched late last year. While I definitely haven’t agreed with her on everything and incurred her wrath by pointing out the lack of viability of her many past and present enterprises in the new media world, I think she makes some very good points in her lengthy piece.

For one, I nearly laughed out loud when she wrote about the Ohio PAC where $7,000 or the $7,400 raised went to the leader’s own company knowing that the Maryland Liberty PAC has a similar history – the majority ($14,826.03) of the nearly $26,000 MDLPAC spent last year went to Stable Revolution Consulting. It’s one thing to collect money for a cause, but the same people who question the Larry Hogan connection with Change Maryland may want to ask about that arrangement as well.

As a whole it seems that some in the TEA Party movement can’t be happy unless they either amass power and wealth for themselves – making them little better than the big-government flunkies they decry – or refuse to compromise on one particular issue, forgetting that they may need their conservative opponent for some other pressing issue tomorrow. Brenner brings up two hot-button items of interest – Common Core and Glenn Beck’s charity effort to assist the unaccompanied minors streaming over our southern border from Central America. On these I only agree with her 50% but as I said she makes other good points.

I don’t blame Sara Marie for backing away from the fray; that’s her decision just as it was to get involved in the first place – and I wish her nothing but the best in her ventures as she follows her other passions. But we have to remember that the other side wins when we stop fighting.

It was a more hopeful tone from the other side of the TEA Party:

I hope that we will always remember that no matter what the political ideology, we must find commonalities if we are going to make any progress. I hope that we make a concerted effort to reach out in peace to at least one person over the summer that we have heretofore had disagreements. We know that the truth is on our side as long as we deliver it in peace and love.

Now if anyone would have sour grapes and wish to take their ball and go home, it might be me given recent election results. Believe it or not, though, after nearly two decades in the political game I am still learning and listening, so losing an election won’t crush or define me – it just means I retire with a .500 record. But I’m still going to participate because it’s important, if not necessarily lucrative.

The trick is getting new people into the fray to replace those who can’t go on for whatever reason. Because I have a talent for writing – or so I’ve been told – I have soldiered on with this website for going on nine years. It may not be the most useful or unique contribution, but it’s what I have.

So those who have departed will be missed. However, they are always invited back once they recharge and reload because we can always use the help.

The buzz on our block?

Time to get back on the horse after a Christmas break.

I first heard from Sara Marie Brenner about a year ago when my friend Jackie Wellfonder became a contributor at her website, The Brenner Brief. Later our paths crossed when she was the Strategic Outreach Manager for the Franklin Center, the group who sponsored the “blogger’s row” at Turning the Tides 2013. That led to a subsequent edition of Ten Question Tuesday, and since I’ve tracked her accomplishments from time to time. (It helps when you’re on her very active e-mail list.)

I would describe Sara Marie as a serial entrepreneur; as she said in her TQT interview, “I’m always creating new things.” Sometimes her enterprises succeed, such as her writing career, which now extends to a gig for the Washington Times community page of bloggers, or her radio show, which left BlogTalkRadio and became a new network called Heartland Talk Radio. So far, however, it appears hers is the only show. That’s not so bad, though – there’s this guy named Rush Limbaugh who built a radio network on just one show.

Yet there have been some misses, too. The Brenner Brief now struggles to get more than one or two posts a day out of its stable of writers, and the PolitiGal Network alluded to in the interview no longer has a website, just a Facebook page with fewer than 200 likes. Her tenure on the city council in Powell, Ohio ended this year as she was defeated for re-election after just a single term.

Needless to say, Sara’s irons have been in a number of fires, so when an item announcing the formation of an entity called Buzz On My Block Media crossed my path I was interested to see which category it would fall under. Upon reading its description, I immediately thought of the failing network of hyper-local websites called Patch, which turned out to be a money pit for AOL. But I wanted her side of the story, so I reached out and asked her the question.

In the series of e-mails which followed, I found out she’d been working on the site for months – which helped to explain the paucity of Brenner Brief items – and that many of my questions were indeed covered on the site’s FAQ page. She also explained that selling local ads is a “completely different sales tactic” than selling national ads. “Local businesses want to see community, foot traffic, and be next to stories people are reading about,” Brenner explained.

One difference between her concept and Patch is that there will be fewer restrictions on geographic location. The Patch websites tended to cluster in the suburban areas their big-city papers stopped covering when times became tight, but Brenner’s concept is intended for most areas, except places “in the middle of the frozen tundra.” Starting next Friday, hers will be the first example, covering the city of Powell and surrounding townships. Each subsequent edition will require an editor and/or director to hire writers, solicit advertisers, and set up connections to cover its territory.

When reading her words and relating it to the possibility of making this succeed in our area, my mind thought back to the much-ballyhooed Delmarva Crossroads newspaper and website. The excitement of its opening petered out quickly and the enterprise barely lasted a couple months from start to finish. (The last update on the site, which is still in existence, was September 24, 2012.)

The site and paper had everything Sara Marie could ask for – a backer who is a local businessman, an editor who had previously worked as a reporter for the local Gannett-owned daily, and a small staff of professionals augmented by various local writers – and it went belly-up in a matter of weeks. Perhaps that was a function of insisting on a print edition of the newspaper, which was a local weekly.

On the other hand, Salisbury has a couple websites which purport to supplement the local newspaper, but have devolved to the point where much of the content is regurgitated press releases and the occasional on-the-spot or correspondent report. Editing at times seems to be a secondary concern; however, both these sites have shown far more staying power than Delmarva Crossroads did, let alone a fair number of their onetime peers.

Meanwhile, in Sara Marie’s description of articles about local businesses, the market here has that cornered, too. Metropolitan Magazine is very successful in its niche and has been for a quarter-century.

So it’s truly difficult to tell whether this venture will succeed as others have not. Obviously there are several ingredients necessary for success, chief among them sources of revenue. Someone has to pay for space on the site, and as I’ve found over the years it’s not easy to get local businesses to support a venture, particularly in the face of other rising costs and the assurance more established local outlets presents to would-be advertisers. That’s not to say a Buzz On My Block outlet couldn’t succeed here – perhaps as a refurbished web-only Delmarva Crossroads – but there’s a reason Patch failed and there’s generally not enough of a market locally to support both the struggling local paper and their outlet. It would take someone willing to lose money for the first year or two to make a go of this, and I can’t think of anyone willing to take the risk.

Maybe Sara Marie can make her local paper work, but I think the hard part will be finding writers willing to work for very little pay. Blogging is an inexpensive hobby, but few can make a living at it. It may explain why she has so many gigs.

Ten Question Tuesday: February 12, 2013

Today’s guest is a rising star in the new media, in part because she’s an entrepreneur who’s not afraid to get involved. And while I have not met her in person, I wanted to get her insight on the new media and her part in it.

I first heard of The Brenner Brief around the time my friend Jackie Wellfonder became one of her contributors, a point just after Sara Marie greatly expanded and relaunched her website as a new entry into the media wars. Given her goal is “working to render the mainstream media useless,” I believe she’s well on her way to doing just that.

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monoblogue: I wanted to introduce my readers to you as an example of how to grow a conservative media outlet, as I learned of you through a good friend of mine who happens to be a Brenner Brief contributor, Jackie Wellfonder. So let me ask you first: what inspired you to create The Brenner Brief? Was it based on any particular model, or did you come up with a new idea all your own?

Brenner: I come from an entrepreneurial background, so I’m always creating new things – especially when they deal with my passion for politics. TheBrennerBrief.com (TBB) is a right-of-center, conservative news and opinion platform. However, we do it in a way that it can be attractive for moderates to read, as well. In my opinion, unless we expand the conservative base – not by thumping people over the head, but by slowly convincing them that the conservative principles are best for this nation – we will not win future elections. TBB is meant to be a place where conservatives and right-leaning moderates can get their news, read opinion and hopefully come to believe what we do.

monoblogue: Another thing I’ve noticed is that you are both creating your own intertwined entities (PolitiGal Network, The Brenner Brief, etc.) and running them across multiple platforms (the website, radio show, membership drives, in-person events, and so forth.) Obviously you want all of them to succeed, but which venue do you think has the highest ceiling?

Brenner: TBB is accessible to everyone, so that one will always have more followers and readers, I believe. We had 800,000 web site hits in January and thousands of people listen to the radio show each week. However, PolitiGal Network (PGN) has nearly 20,000 members, and there we are geared toward working with women on messaging, education, support, campaign assistance, and networking. They are two very different entities.

monoblogue: On the idea of contributors: I have written for a number of sites as one over my time on the internet – some have succeeded and grown (PJ Media, for one) while many others have withered and died due to lack of interest from either (or both) organizers and/or contributors. How will you motivate contributors to keep on going?

Brenner: We do our best to work as a team, and really make sure that all of the contributors are a part of something exciting. We share site stats with contributors, we highlight different contributors on the radio show, and we are always coming up with new ideas as a group and discussing those options together. For example, several of us will be attending CPAC this year with media passes to cover the events and speakers. For some of the contributors, this is their first time having such an opportunity, and they’ll be doing it with TBB. It’s really just about implementing basic team motivation concepts.

monoblogue: And because most contributors have other interests, will the day come when you branch out into professional writers doing the bulk of the work with a few others added in?

Brenner: We launched TBB with its current format on Nov. 26, 2012. After another month or two, we will begin branching out to gain revenue sources. However, right now, we’re just focusing on content, the contributors, and getting our system perfected.

monoblogue: I’d also like to know your thoughts on where “white knight” financial supporters can play a role for the conservative alternative media. I ask this because a number of those on our side has always held the suspicion that far-left power brokers, particularly George Soros, are financially backing left-wing bloggers.

Brenner: Venture capitalists have the ability to support whomever they wish – left or right. Soros has built an enormous web of businesses and outlets to serve his interests, more so than any conservative. We don’t think of taking over the world, because we believe in freedom and liberty – not tyranny. So, the concept is foreign to our intrinsic core beliefs. However, I do believe that there has to be a separation in the media between the source of the money and the reporting; otherwise, the reporting will be swayed from what the “white knight” wants to have covered.

monoblogue: Let’s look at another topic. You are an elected official (a city council member) and, as such, you could be considered as being in the “belly of the beast.” Where do you see that perspective as being most useful for the conservative political cause? And do you have any higher political ambitions? I think of Sarah Palin’s example when I ask this, and obviously creating a network like you’re seeking to can be of great assistance down the road if you take that route.

Brenner: My husband is a State Representative in Ohio and we met in politics. I have been working on campaigns, running campaigns, and especially focusing on new media and communications in politics since college. I have learned more about government and the inner workings of government since 2009 (when I was elected) than during any other similar length of time in my life. I’ve also learned how to go up against the government giant, and win. For example, in 2010, our city placed on the ballot a measure that would have doubled our city income tax. The way it was structured, those who lived and worked in the city would have seen their taxes double, hurting the city’s businesses owned by residents. All others would not pay any more in taxes, including the other six members on city council (only I would have paid more in income taxes of the seven of us). Despite the city’s “educational” materials and the committee formed by those supporting the increase, we formed our own committee and defeated the measure with approximately 71% voting against. The polling originally showed that only 49% were against, so we moved 22% of the voters over the course of only a few months with simple, targeted messaging. While I do not know what my personal elected future may bring, my interest-area is helping conservatives with new media, political communication, running for office and strategically defeating the left. We are doing this both through TBB and PGN, just in different ways.

monoblogue: Finally, if you would, alert my readers on how to get involved with your organizations and listening to your show. Do you have any other words of encouragement for those who would like to get off the sidelines?

Brenner: The TBB site is TheBrennerBrief.com, and simply click on “Radio Show” in the menu for all of the show information. If you miss it live, we have iTunes podcasts and the show is on Stitcher Stream, as well as an online archive link. Our twitter handle is @TheBrennerBrief and we are on Facebook at facebook.com/TheBrennerBrief.

PGN is PolitiGalNetwork.com, and if you contact us through the site to let us know how we can assist you, someone will connect with you. We especially are looking for people who are interested in being a leader in their state or city, and you can contact us through the web site. Our twitter handle is @PolitiGalUSA and we are on Facebook at facebook.com/PolitiGalUSA.

My personal twitter handle is @saramarietweets, and I’m on Facebook at facebook.com/saramariebrenner and Tea Party Community at teapartycommunity.com/saramariebrenner.

If someone is wondering how to get involved, usually the most frequent comment I hear is that the individual contacted their local Republican party and never heard back. The party can sometimes be skeptical of new people coming into the fold, rather than encouraging their involvement and welcoming them with open arms. While that’s unfortunate, you don’t have to rely on your party to get involved. Anyone who would like to email me directly may do so at TheBrennerBrief.com/contact, and I will be happy to help you get involved in either one of our organizations, or guide you to the right place. You can also search meetup.com for events and groups in your area.

The first step to getting off the sidelines is to simply get off the sidelines! Sometimes, people just need a little bit of direction and encouragement, and we are happy to provide that. Our nation depends on it.

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I appreciate Sara Marie taking the time out of her schedule to do this interview, and look forward to seeing how her ventures develop over the coming months.

In the meantime, my guest for next week will be Tom Fitton, author of The Corruption Chronicles: Obama’s Big Secrecy, Big Corruption, and Big Government, and President of Judicial Watch. We discussed a lot things about Maryland, the nation, and what you can do to help bring accountability.