It took me about a week to get to this for a couple of reasons, with the most important being that I was hoping to stack this up with a second appearance I was working on – alas, through a series of misadventures and perhaps missed opportunities that stop of the Rise and Fall radio tour appears to have gone by the wayside, hopefully just for the time being.
The second appearance for the RAF tour came at a non-local station, WNTW-AM 820 and its repeaters, W249CI-FM 97.7 and W224EB-FM 92.7, out of Richmond, Virginia. So how did I get on a station like that? Well, let’s just say I’m doing a little bit of research and marketing and in that effort I came across a local host by the name of Craig Johnson, whose on-air persona is Brother Craig, the Hatchet Man. The show is called “The Really Real Deal.” It’s also simulcast on social media.
So why local hosts? I figure it’s easier to get on those shows in the medium and smaller markets, which is where a lot of my target audience lives. Would I like to be on Rush, Hannity, or Mark Levin? Yeah, but that’s not something a heretofore small-time author can realistically aspire to out of the gate. I figure I can start small like a ball player does, working my way through the minor leagues of local hosts before making my pitch to the major syndicated programs.
As I found in doing the research, this station is quite conservative in content and it appeared Brother Craig would be the most receptive host. So I sent him my elevator pitch and was on the air with him less than two weeks later.
To say the least, he has the confidence and bravado swagger of a Rush Limbaugh. He is also a snappy dresser – thank goodness this wasn’t on Skype because I was in my work clothes (business casual.) Since this is a Facebook video I’m not sure it will properly embed by itself but I think I got it to work:
If you don’t mind a lengthy Bible study Brother Craig goes into feel free to watch the whole thing; otherwise I come on about the 1:15:00 mark.
Now let me preface this by saying I didn’t listen to the previous day’s show, but one thing I was very disappointed by was the lack of promotion for me as a guest. I would hope he didn’t treat people like David Horowitz or Walter E. Williams (among the roster he claims as previous guests) that way. But the average listener had no idea I was coming on until I was put on coming out of the commercial segment. I’ll grant, though, that the date of my appearance was (unbeknownst to me until I visited his social media this week to find out if this show was up) was among his last at the station. (From what I’ve gathered, Brother Craig has a brokered program, meaning he pays for his time. Fortunately, I have also found he will soon have a new radio home in an even larger market.) So I’m sure I wasn’t foremost in mind – I just appreciate the opportunity.
As for the interview itself, I thought I did a reasonable job of explaining my book and its points, except I wanted to top off the statement about Doug Hoffman by noting the TEA Party’s shotgun marriage to the GOP began with the 2009-10 Scott Brown Senate campaign before I got a bit sidetracked by something Brother Craig said. It was interesting to note that he also spoke at his first TEA Party in 2009 as a longtime activist. Certainly I had enough time to make most of my points, since I was held over through the bottom-of-the-hour news (my segment began at 5:20 p.m.)
All in all, I thought I did a reasonable job of selling the book – yes, I could have done better and hopefully I will with the segments I have already scheduled – at least one and likely a second that should be nailed down this week. (On that one, I may see if I can do it after the holiday instead. Meanwhile, in the interim between when I first started this Saturday and now, I found out I have two more hot prospects!) The one I already have a date for is a return to one of my old stomping grounds so I look forward to it.
Finally, pinned to the top of my social media page for Rise and Fall is the video of my reading from last Saturday, in case you’re interested.