Somewhere, somebody is laughing all the way to the bank.
The logo to the left of this paragraph (appropriately enough) is the Hillary Clinton campaign logo. If you’re scratching your head, you are not alone.
On the surface, I get it. The “H” is obvious, and the right-facing arrow is supposed to denote a forward motion. Forward to what, I’m not sure, because I’m betting much of her campaign will be devoted to trying to recreate the 1992 campaign – without the bimbo eruptions.
Yet as I noted on Friday, Hillary is just one of several Social Security-age Democrats chasing the brass ring. There’s probably a reason most of these contenders were rejected before in favor of a candidate who was born at the tail end of the baby boom in 1961. In the minds of many, the torch has been passed to that generation and no matter how hip Hillary tries to be it’s not going to have that same mojo.
And if anything, the Hillary 2016 logo seems almost…corporate. We already know that some candidates are going to run to her left and it wouldn’t surprise me if they have that same train of thought going on. Surely this logo has been focus-group tested, but that seems to be the manner by which her campaign is going to run anyway.
But focus groups or not, there is already some visceral reaction. Wikileaks is crying foul because their logo has a red, right-facing arrow, for example.
All this begs the question: are we going to focus on the logo, or the record? I know we will have plenty of time for debates and such, but perhaps that arrow should be turned down based on Hillary’s accomplishments.
Color me uninspired by the whole thing.