Another year, another dollar. Actually, $95.40 to be exact because that’s my server fee for the year.
As I embark on another year of monoblogue and celebrate the achievements of the last, I’m reminded of something I wrote five years ago this very day:
On my previous blog site, my best week readership-wise was 197 readers (according to my Site Meter) but generally I would get between 30 and 50 readers a week. I was hoping for 100-200 a week from monoblogue…
Sheesh, did I have low goals or what? Since that point, I have had over 250,000 readers – and that’s the ones my Site Meter and other tracking systems caught. If you add in the places where I’ve had my works reprinted and republished I daresay I’m well into seven figures. Judging by the decline of my Alexa numbers (lower is good, and I reached my all-time low today of 333,458 for world rank and sit at a near-record 57,457 for U.S. rank) I figure someone has to be reading this space.
Getting an audience isn’t that difficult, though – the trick is keeping them. Once I had over 5,000 readers in a day (my Rushalanche) but most of them have drifted away. Not for lack of trying to keep them, though.
I normally don’t share a lot of readership information (although my Site Meter has been open for most of the time I’ve had it) but when I checked the other night my analytics showed that just under 56% of my readers were “new” while the other 44% or so were “returning” visitors. Presumably, if I had 1,000 visitors in a given time period, 440 of them had visited previously.
However, I also checked the trailing three months and found the percentage of return visitors had increased from 42% to 44% – not huge, but encouraging. Obviously I don’t want 100% return visitors because that would mean my audience had reached a saturation point but I think something in the 50-60 percent range would be healthy. So that’s my first goal for the next year. I don’t doubt readership will jump – I have a mostly political site and it’s an election year – but I want them to be a base for even bigger things in the years to come. So they have to be regular readers and a foundation to build around.
The second goal for 2012 is to fill out my advertiser base.
Unlike some other sites, I really don’t want ads to line both sidebars all the way down the page because, frankly, it looks terrible for the site layout and it’s not fair to the advertisers at the bottom who may never be seen if I write a truncated post. But I would like to first of all maintain my loyal advertisers – thanks goes to John Robinson and the Robinson Family of Businesses, Marty Pusey at The Perfect Dress, and Muir Boda of Sby4Rent.Com – and add three to seven more. I think 6 to 10 advertisers is a reachable goal, and given the fact my readership extends well beyond the local area it may be a good opportunity for national or regional clients. I don’t charge a ton for space, and perhaps it means I don’t monetize this site like I should, selling myself short. But I’d rather have plenty of business charging a little than no business charging a lot.
Oh, by the way, I’m also an Amazon.com affiliate so if you have Christmas shopping to do, by all means do it through monoblogue.
My third goal is going to be the most difficult to achieve. You see, for most of the last three years I wasn’t working outside the home, although that was certainly not by design or choice. When the local building industry went away, so did that fulltime job. And though I have accomplished a small amount of success as a freelance writer for various outlets, it’s not an easy market to break through in because millions of other people around the world fancy themselves as pundits, too.
So now I have a good job but it’s one which frequently necessitates I work for most of my day outside the home, therefore it’s not as easy for me to create plentiful content. Still, in looking at my monthly posting numbers I’ve found that I’ve put up nearly 500 posts over the last year so I get at least one in per day. Surprisingly, I’ve never cracked 60 posts a month or 600 in a calendar year so my pace isn’t that bad right now, and more importantly it’s manageable with my schedule. Granted, there will be times I’m a little behind on the news but my bread and butter is commentary anyway so if you can put up with 450 to 500 posts a year we’ll be just fine. That may violate the idea some bloggers have of writing no fewer than 2,500 words per day but I’d rather write 600 good words than 2,500 words of fluff. (Some take the easy way out and copy and paste to get to a certain number of words or posts, but I don’t – hence the phrase up top “mostly original content.”)
My last goal, though, is probably the most important for my goals in the long run. You see, everything I have built here comes because I have taken the high road, stuck to the facts and reasoned opinions, and stayed away from making this a personality-based site. Unfortunately, from time to time I get caught up in the various personality battles which occur in this small town, no matter how much I try to stay away. I am getting better at this, though, and perhaps it’s a sign of maturity on the part of all the local blogging participants that the “blog wars” are more or less behind us. By no means do all the local website owners like each other, and as a group we ain’t going to be singing “Kumbaya” by the campfire anytime soon, but the differences of opinion seem to be a little more civil.
Admittedly, I don’t think I’m ever going to be everyone’s cup of tea – certainly some readers probably can’t figure out why I do Shorebird of the Week or Weekend of local rock on a political site, but that’s what keeps me from getting burned out.
And Lord knows I don’t often pull my punches when I write, but I don’t lose sleep over my content and that’s what’s important. For a website, respect is the toughest thing to build and the easiest thing to lose.
With that, I start anew on another year of this website. As always, I’m hoping to make it a better year than the last one and there’s a lot of writing I want to get to before the next year closes on monoblogue, including wrapping up a manuscript I’ve been working with off and on over the last three years. It may be ready by year’s end, so if you know something about publishing I’m all ears.
In closing, I want to give thanks to my readers and my supporters. I’m not always on the winning side of the fights I pick and choose, but (as it were) I’d rather die on my feet than live on my knees. There’s plenty of fight left in me and battles everywhere I turn, so there’s no use waiting on me to give up this ship or not having fun in the process.